Amárach Research’s Story
Amárach Research is driven by a curiosity about people and a commitment to understanding the dynamics of society and consumer behaviour. For decades, they've relied on surveys, focus groups, and data analysis to uncover insights that help their clients, from banking to utilities, make informed decisions.
Revolutionizing Open-Ended Questions with Talio
Traditionally, open-ended questions were a challenge for market researchers due to the time-consuming nature of analysing unpredictable responses. Gerard O'Neill, chairman of Amárach Research, explains, "We've tended to avoid open-ended questions because they take time to analyse, because you don't know what you're going to get." However, with Talio's innovative tools, this is changing.
Transforming Workflow and Encouraging Depth
Talio's tools have enabled Amárach Research to process open-ended questions more efficiently, making it feasible to include them more frequently in their surveys.
"It's encouraged us to ask more open-ended questions. In the past, we often resisted open-ended questions... But now that we're working with Talio, we actually are, if anything, enthusiastic about open-ended questions."
Enhancing Focus Groups with Talio
Focus groups are essential for Amárach Research to understand the nuances of consumer and business landscapes. Despite being labor-intensive, Talio's tools have significantly improved the process. Noting, "The tools that have been developed enable us to be much more confident about tightening up turnaround times, committing to faster turnaround than before, but also confident that the quality of the analysis and the insight is second to none."
"The insight is second to none"
Success Stories: European Elections Research
One notable example of Talio's impact was during research ahead of the last European elections. Amárach Research used open-ended questions to delve into the issues facing Irish voters. Gerard shared with us that, "We were able to ask lots of more open questions... simply because of the experience we've had so far of working with Talio." This approach provided richer, deeper insights into voter concerns and motivations
A Collaborative Partnership
The collaboration between Amárach Research and Talio has been marked by proactive feedback and continuous improvement. "We are very confident about coming up with ideas, making suggestions, giving feedback, because what we have seen Talio do is respond very proactively."
"What we have seen Talio do is respond very proactively"
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